Tuesday, 6 June 2017
The Irish Independent, Ireland’s leading quality daily newspaper, announced its continued sponsorship of the prestigious Irish Greyhound Laurels competition. Commencing on Saturday the 24th June, with the Final on the 22nd July, this year marks the second year of a 3 year sponsorship agreement.
The sponsorship includes an advertising support package for the event via the Irish Independent and Independent.ie, bringing the Irish Laurels to a nationwide audience.
One of the most important fixtures in the Irish greyhound racing calendar, the Irish Independent Irish Laurels is hotly contested by the country’s top greyhounds for a €60,000 prize purse with the winner taking home €30,000 and the chance to join a respected group of champions.
Speaking of the sponsorship, Arlene Regan, Marketing Manager, of the Irish Independent said “We are pleased to continue our sponsorship of the Irish Laurels in Curraheen Park Greyhound Stadium. It is one of Ireland’s most important greyhound competitions and it reinforces our commitment to bringing our readers, listeners and viewers the highest quality and most comprehensive sports news coverage available in Ireland across our newspapers and websites.”
Frank O’Meara, Sales, Commercial, and Operations Manager, Curraheen Park Greyhound Stadium, Cork said: “When the Irish Independent first signed on as our sponsor, for an initial 1 year deal and a subsequent 3 year agreement, we were delighted at the opportunity to reach other audiences and prospective fans of greyhound racing throughout Ireland. Their sponsorship has been invaluable to the owners, trainers and fans who treasure this sport and we know the Irish Independent’s continued support will also continue to change and improve the Laurels Classic this summer.”
The Laurels dates back 70 years to 1944 when the classic was first run at the old Western Road venue over the then distance of 500 yards. Earlier this month INM launched ‘The Punter’s Platform’ betting podcast, in association with Ladbrokes. The 25 minute podcast goes live each Friday, and will look ahead to the major sports events each weekend, from soccer to horse racing, to GAA, golf, greyhound racing and anywhere else there are tips to be had for sports fans.